Sure, it’ll take a bit time to setup, however it’s crucial to your long run success and survival online.
A responsive email list can produce a solid foundation that your business can stand on for as long as email itself survives. you could remove all of your traffic, however if you’ve got a responsive email list, your business could still survive.
Think about that for a moment and hopefully you’ll see the importance of growing your own email list.
So let’s talk about putting in place that necessary part in your online business today.
In order to do email marketing effectively, you will need a web-based list management tool. Additionally called anautoresponder service, this tool will help you grow, manage, broadcast and find emails through to your list.
In my opinion, Aweber is the best in any respect of these tasks. that’s the service i use and suggest.
I have used several within the past, and while Getresponse is additionally superb, as are a number of others, Aweber remains my personal favorite. What you need to look for in an autoresponder is high delivery rates and unlimited broadcasting without additional charges, which is what Aweber delivers.
I won’t go into details of using Aweber itself, there are many Aweber coaching videos at their site to teach you autoresponder setup and the way to use their service. What i need to talk concerning are methods for implementing it at your WordPress website.
First of all, most people miss the boat with Aweber and other connected services. They create an opt-in form, place it in one place on their website and then attempt to broadcast to subscribers after their list grows. this is NOT how a wise web marketer uses email marketing.
Here are the steps the top marketers take…
You can get a free trial here: Aweber Free Trial
Then watch the Aweber training videos and set up your 1st list.
Note: If you struggle with getting opt-in forms created, this expert will assist you for $5.
Step 2: Write a series of email messages for your follow up campaign.
This is a step that way too many people skip altogether, but I consider it the most vital step of all!
Remember, email marketing means that growing relationships one at a time. you do that with email follow ups that build rapport with subscribers by giving them useful tips, asking them to email you back if they have queries, and only very occasionally sending them to an affiliate link or different monetized link that earns you cash.
Skip this step at your own peril.
Once you have your series written, plug the messages into your followup campaign thus your subscribers get a message every 3-4 days for a month or so. Again, do not make them all marketing messages with affiliate links. make sure at least half of the messages simply contain useful information and your offer to help them as needed.
Step 3: Get Subscribers.
You do this by strategically inserting your opt-in form at your web property in multiple locations.
Once your list is set up and your follow up campaign is in place, it’s time to start out obtaining subscribers. Too many folks miss the boat here too. In fact, I’ve been quite guilty of this myself.
The fact is, one small signup form on your website will get you simply a small number of subscribers compared to when you place your signup form at multiple locations. These locations should include…
a. the top of your sidebar at all your pages
b. immediately after every post
c. On a dedicated squeeze page detailing the advantages of signing up
d. As a check box when they comment
e. On an entry or exit pop-up
f. In an above the fold feature box if your theme offers that choice
You should ask for name and email address only. If you wish to simplify things further you’ll ask for email address only, that will increase signups slightly, but you lose the power to personalize your follow-up emails, which I feel is vital.
1. provide an eBook or software
You can get many opt-ins by giving an irresistible eBook for software like a WordPress plugin for free. you do not even need to create the giveaway yourself. simply grab an eBook or plugin with plr rights! Here’s a PLR web site i use to grab products with full giveaway rights in precisely about any niche.
You’ll also want a “virtual ecover” created with your URL and name on it so the giveaway is customized to you. you’ll order an eCover for $5 and in a few days you’ll have a complete giveaway ready to go to work obtaining you new subscribers.
2. provide PDF Versions of Your Posts
If your blog is packed with nice content, you can show a “download this post as PDF” button on all of your best posts using this clever plugin. It takes simply a few minutes to set up and it’ll grow your list on auto-pilot.
3. Get a PAID product up and tied to your autoresponder
Once you have been blogging for some months you really should create your own info-product or service. In fact, you’ll simply use the blog posts you have be writing as content in your info-product.
Then get it into JVZoo once it’s done and begin recruiting affiliates. If you pay them 75th on the front end you will get some individuals to market it for you. (You’ll notice a lot of details on this strategy in my recent post on how toget traffic to your blog.)
When you add a product to JVZoo make sure you produce a brand new aweber “customer” list and connect that list to the product so customers are automatically subscribed. (That’s an option within the JVZoo product setup space.) currently you will be growing a customer list that is the best opt-in list you’ll have! 😉
Your client list should be single opt-in, and not require confirmation from the subscriber. that is because the person has simply bought something from you. All you’ve got to do is contact aweber and request single opt-in for your customer list and they are going to be happy to set that up for you.
You can even sell some products and services via your follow ups and your newsletters. however your real bread and butter are your list broadcasts.
Once your list size surpasses 50 or so subscribers, I recommend you begin sending broadcast emails recommending top products and services in your niche. simply make sure you personally try the products and services before you recommend them.a few bad recommendations will hurt your credibility, thus you wish to be very selective concerning what you suggest.
And don’t simply send one email then move on. you should arrange a multi-email promotion for each week or 2. Send an early bird deal, an FAQ email, a “how to use the product” email and a deal ending email. that’s 4X the chance of making sales.
Get personal in your emails and create them completely different than what the product vendor offers its affiliates.
If you’re within the internet promoting how-to niche, here are all my prime promotional emails from the last year. you’ll be able to use them as your own and easily insert your own affiliate link. 😉